The Seawane Club
An Important Club Facing Decline
In a spectacular setting, The Seawane Club holds a picturesque waterfront location. But prior to its acquisition by Wilshire Clubs & Resorts and a partner, the club was facing operating losses and assessments as construction projects dragged on, fees increased, and assessments piled up in the face of falling membership numbers. Recognizing the need for professional management and expertise, voting members unanimously agreed to enter into an agreement with Wilshire Clubs & Resorts and its partner in a JV structure to own and manage the club in 2019, beginning its revitalization while ensuring its legacy.
A Bright Future Built on Strong Traditions
Wilshire recognized that the true strength of The Seawane Club lay in the engagement of its membership, new and old. Wilshire and its partner worked to create excitement around new facilities and programming, optimized the golf course’s unique setting, playability, and aesthetics while bringing back magical and memorable elements of the Seawane Club’s past that were unfeasible prior to its acquisition. In using operational efficiency and hospitality best practices, The Seawane Club would embrace its storied past while ensuring a bright future.
“Wilshire respected and maintained our most important traditions while upgrading things that families and younger members want today.”
A New Lease on Life
Wilshire and its partners' substantial investments in The Seawane Club included modernizing facilities and infusing new energy into the club and its membership. A championship golf simulator lounge was added for rainy day sessions or to practice on courses from around the world. Pickleball and Padel courts were added, catering to both new and existing members. Outside, an underused patio was brought to life with a wood-fired pizza oven, with the help of one of Manhattan's best pizza chefs. Operationally, Wilshire introduced modern technology and systems, including digital payment options, while a new management structure improved team morale. Perhaps most importantly, new family-friendly programming increased interest and excitement about the club, helping to attract younger members who will carry the club's traditions to the next generation.
Member Story
“I feel confident that our beloved Seawane Club will continue to thrive for years to come.”
The Seawane Club board and membership knew something needed to change, but they weren’t willing to settle or sell out to an owner who would dismantle everything they’d built. They felt right away that the Wilshire team would honor and respect their traditions, and keep their wonderful culture intact.
Seawane’s Great Comeback
The Seawane Club represents how America's great club heritage can be modernized through private ownership, professional hospitality, and operations, while honoring the important heritage and legacy each club holds for generations of its members. Since acquiring The Seawane Club, member retention has never been higher, and satisfaction has increased, letting members enjoy the club instead of agonizing over its viability.